Marketing Manager

3 - 10 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies that are in line with the business objectives. Your role will involve conducting market research to identify trends, customer preferences, and the competitive landscape. You will play a crucial part in maintaining and enhancing the brand's identity across all marketing channels. Ensuring consistency in messaging, visuals, and customer experience will be key to your success in brand management. In the realm of digital marketing and social media, you will oversee various campaigns such as SEO, SEM, email marketing, and social media initiatives. Your analytical skills will be put to good use as you analyze digital metrics to optimize campaign performance. Content creation and campaign management will also fall under your purview. You will be tasked with developing engaging content for platforms like blogs, newsletters, and social media, while also planning and executing marketing campaigns for product launches and promotions. Event planning and partnerships will be another aspect of your role. You will organize events such as trade shows, exhibitions, and in-store promotions to increase brand visibility. Collaborating with influencers, stylists, and media outlets will be essential in enhancing the brand's prestige. Budget management will also be crucial, as you will need to efficiently allocate resources within the marketing budget. Tracking and analyzing marketing performance metrics will help you assess the effectiveness of campaigns. To excel in this role, you should hold a Bachelor's or Master's degree in Marketing, Business Administration, or a related field. With 3-10 years of experience in marketing roles, preferably within the jewellery or luxury goods sector, you will be well-equipped for this position. Your skills should include proficiency in digital marketing tools and platforms, strong analytical and project management abilities, excellent communication and interpersonal skills, as well as creative thinking with attention to detail. This is a full-time position with a day shift schedule, requiring in-person work at the designated location.,

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