Marketing Manager

Job Description

Job Summary: We’re seeking a dynamic and result-oriented Marketing Manager to lead our brand’s visibility and engagement efforts, with a strong emphasis on BTL activities (90%) and ATL (10%). The ideal candidate will have a proven track record in BTL campaign planning and execution, along with a strategic approach to ATL initiatives to drive brand awareness and sales. Key Responsibilities: BTL 1. Plan and execute BTL activities such as trade shows, dealer meets, product launches, in-store promotions, wall painting. 2. Develop and manage vendor and agency relationships for BTL campaigns. 3. Coordinate with sales teams to ensure alignment of BTL activities with sales objectives. 4. Analyse and evaluate the effectiveness of BTL activities, making data-driven adjustments for optimal ROI. 5. Ensure timely delivery and execution of all BTL materials and activities. 6. Innovate and experiment with new BTL strategies to stay ahead in the market. ATL: 1. Support the development and execution of ATL campaigns including print, outdoor, and electronic media. 2. Collaborate with creative agencies for impactful ATL messaging and creatives. 3. Work closely with the media buying team for effective placement and tracking of ATL campaigns. 4. Monitor brand visibility and recall through ATL initiatives and provide inputs for future campaigns. Cross-Functional: 1. Monitor market trends, competitor activities, and customer feedback to refine marketing strategies. 2. Work closely with the product, sales, and digital marketing teams to ensure consistent brand messaging across touchpoints. 3. Manage budgets effectively for BTL and ATL activities. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Leave encashment Paid sick time Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Work Location: In person Expected Start Date: 16/06/2025