Marketing Manager – D2C Business (FMCG)

Location: Netaji Subhash Place, Pitampura, Delhi

Company Overview:

Ajanta Soya Ltd is a leading FMCG company specializing in the production and distribution of high-quality edible oils and fats. We are committed to providing healthy, nutritious, and consumer-centric solutions. With a growing market presence, we aim to further expand our reach and establish ourselves as a household brand that consumers trust for quality and consistency.

Job Overview:

The Marketing Manager – D2C Business will play a key role in planning, overseeing and executing direct-to-consumer (D2C) strategies for Ajanta Soya Ltd. You will be responsible for growing online & offline retail market presence, optimizing e-commerce growth, and developing innovative marketing initiatives. This role involves leveraging market trends, identifying expansion opportunities, and collaborating with cross-functional teams to elevate the brand’s presence and drive overall sustainable profitable growth.

Key Responsibilities:

• D2C Strategy Development: Create and implement D2C marketing strategies to drive brand growth and increase sales across online and offline channels.
• E-commerce Management: Oversee and manage online retail platforms, ensuring seamless customer experiences and driving sales performance.
• Marketing Campaigns: Develop and execute innovative digital marketing campaigns across various channels such as SEO, social media, email, and paid media to increase brand visibility and conversions.
• Market Analysis & Expansion: Analyze current market trends and customer behavior to identify new opportunities for business growth and brand expansion.
• Collaboration & Alignment:Work closely with sales, operations, and product teams to align marketing strategies with overall business goals and optimize campaign execution.
• Customer Engagement: Implement data-driven strategies to engage customers, enhance retention, and optimize loyalty programs.
• Performance Tracking: Continuously monitor and report on the effectiveness of campaigns, adjusting strategies as needed to achieve set goals.
• Target to reach 25 lakh families to purchase from us on a monthly basis

Qualifications:

• 4+ years of experience in e-commerce, direct-to-consumer (D2C) marketing, or online retail operations, ideally within the FMCG sector.
• Proven expertise in developing and executing D2C strategies and driving e-commerce growth.
• Strong understanding of digital marketing channels including SEO, social media, email marketing, and paid media.
• Excellent analytical and problem-solving skills with the ability to interpret data and drive actionable insights.
• Strong communication skills and experience in collaborating with cross-functional teams to execute marketing initiatives.
• A Bachelor’s degree in Marketing, Business Administration, or a related field.
• Familiarity with sustainable business practices and consumer trends in FMCG or related industries is a plus.

Why Join Us?

• Be part of an innovative and rapidly growing FMCG company with ample opportunities for professional growth.
• Work with a dynamic and supportive team that values collaboration and creativity.
• Competitive salary, benefits, and the chance to contribute to building a trusted household brand.

How to Apply:

• To apply, send your resume to hr.delhi@ajantasoya.com. We look forward to seeing how you can contribute to our success.