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Marketing Manager - Content

4 years

0 Lacs

Bengaluru Karnataka India

Posted:4 weeks ago| Platform: Linkedin logo

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Skills Required

marketing content analytics data strategy strategies drive engagement seo design saas flow webflow analysis communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a highly analytical thinker with an audience-first mindset for the role of content marketing manager. The candidate needs to be a hustler who knows how to hack growth in a fast-paced, ever-evolving environment with proven results in previous positions. You are expected to be an expert in your understanding of how content can play a crucial role for any business. A strong understanding of analytics, the nuances and advantages, and shortcomings of each platform, and the know-how to utilize data in formulating the campaign strategy is a must.

Responsibilities

  • Orchestrate and implement digital content strategies across online platforms.
  • Drive traffic and engagement that translates to sales and brand promotion.
  • Strategize and execute marketing activities based on the decided budget and continually work towards maximizing ROI.
  • Measure the results of marketing activities to inform future marketing campaigns.
  • Implement SEO best practices.
  • Design and implement creative marketing strategies to disseminate content.
  • Repurpose Content into various formats (including but not limited to slides, videos, podcasts, infographics, ebooks, whitepapers, PPTs) basis the channel chosen for dissemination.

Requirements

  • Master's degree in marketing or related field.
  • 4+ years of prior experience in the SaaS/B2B domain or both.
  • Showcase tangible results in past profiles.
  • A thorough understanding of user behavior and multi-flow buyer journey.
  • Well-adept with Webflow and marketing automation.
  • Ability to plan and create audience-relevant content with a strong SEO understanding (SEM experience is a ++).
  • Strong analytical skills, with experience analyzing data and making data-driven decisions.
  • Proficiency with analytics tools (social media, SEO, Competitor analysis) along with GA and GSC.
  • Excellent communication and collaboration skills.
This job was posted by Shraddha Mahajan from EasyEcom.

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