Marketing Manager - Content

As a dynamic and flexible marketer at LogiNext, your primary responsibility will be to drive the growth of the rich content strategy. You will play a crucial role in developing and analyzing offline and online content for all LogiNext communications to ensure they align with the brand identity. By effectively building and maintaining a strong brand presence across various marketing channels, you will make significant contributions to the company's overall success. **Key Responsibilities:** - Develop and distribute content to attract qualified traffic to LogiNext - Adhere to the content/editorial calendar to maintain industry standard content marketing processes - Manage and enhance the social media presence of LogiNext - Identify trends, optimize spend, and enhance performance based on insights - Collaborate with internal teams to create impactful landing pages and improve user experience - Create valuable and engaging content for the website and blog - Establish connections with influential media outlets and journalists for company news placement - Assist in event planning and coordination for on-site collateral - Evaluate the end-to-end customer experience across various channels - Stay updated on emerging technologies and provide thought leadership for their adoption **Qualifications Required:** - Bachelor's degree in Arts, Commerce, Science, or Technology - 4 to 6 years of experience in content-based B2B Marketing - Familiarity with marketing methodologies, blogging software (WordPress), and marketing automation - Proficiency in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns - Ability to identify target audiences and develop engaging marketing campaigns - Knowledge of website analytics tools and strong analytical skills - Appreciation for aesthetics, passion for great copy, and effective communication skills - Experience in public relations, corporate communications, or event management is a plus - Capability to thrive in a fast-paced, ever-evolving work environment This job at LogiNext provides you with an opportunity to showcase your creative writing abilities, analytical mindset, and marketing expertise within a challenging yet rewarding environment. If you seek a role where you can contribute to the growth and success of a leading SaaS company, this position is perfectly suited for you.,