Marketing Manager

About US:

We take pride in our state-of-the-art convention centre, a premier venue for conferences, conventions, and special events. With a commitment to excellence and innovation, we are seeking a dynamic and experienced Manager to lead our convention centre’s sales and marketing initiatives. We are one of the largest in south India located in Central Kerala with an 80,000 square feet convention centre, a capacity of 5,000 people, 1,000 parking spaces, and 11 event spaces.

Job Overview:

As a Marketing Manager for a convention center, you will be responsible for developing and implementing strategic sales and marketing initiatives to drive revenue, increase event bookings, and enhance the centre’s overall brand presence. You will collaborate with internal teams and external clients to ensure successful events and contribute to the achievement of business objectives.

Key Responsibilities:

Sales Strategy and Execution:

• Develop and implement effective sales strategies to achieve revenue targets.
• Identify and pursue new business opportunities through lead generation, prospecting, and networking.
• Maintain strong relationships with existing clients and cultivate partnerships to encourage repeat business.

Marketing and Promotion:

• Develop and execute comprehensive marketing plans to promote the convention center's facilities and services.
• Utilize digital marketing, social media, and traditional channels to increase brand awareness.
• Collaborate with designers and copywriters to create promotional materials, including brochures, advertisements, and online content.

Market Research:

• Stay informed about industry trends, competitor activities, and market demands.
• Conduct market research to identify opportunities for expansion and improvement.
• Analyze data and feedback to make informed decisions and adjustments to marketing and sales strategies.

Budget Management:

• Develop and manage the sales and marketing budget, ensuring cost-effective strategies.
• Monitor expenses and evaluate the return on investment for various marketing initiatives.

Team Leadership and Collaboration:

• Lead and motivate a sales and marketing team to achieve individual and collective goals.
• Foster collaboration with other departments, such as operations, finance, and customer service, to ensure a coordinated approach to client satisfaction.

Reporting and Analysis:

• Prepare regular reports on sales performance, marketing effectiveness, and other key metrics.
• Analyze data to identify trends, opportunities, and areas for improvement.

Qualifications and Skills:

• Bachelor's degree in marketing, Business, or a related field. MBA is a plus.
• Proven experience in sales and marketing roles, preferably in the hospitality or events industry.
• 5+ years of relevant experience with Hospitality/ Banquet Halls industry.
• Strong communication, negotiation, and interpersonal skills.
• Ability to think strategically and execute tactically.
• Leadership experience and the ability to inspire and manage a team.
• This role requires a dynamic individual with a strategic mindset, excellent communication skills, and a passion for driving business growth in the convention and events industry.