Marketing Manager

About the Role

Marketing Manager

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute marketing strategies aligned with business goals.
  
• Select cost-effective and high-impact OOH (Out-of-Home) advertising sites with a focus on co-branding opportunities.
  
• Identify the best marketing media channels to reach a large customer base.
  
• Create task trackers and monitor execution of each marketing activity.
  

2. Store Opening Activities

• Plan and align marketing activities for new store launches.
  
• Execute pre-opening promotional activities in the target area.
  
• Maintain task trackers for smooth store opening campaigns.
  

3. Stationery & Branding Collateral

• Manage distribution and recycling of marketing stationery across stores.
  
• Ensure timely availability of visiting cards for Store Managers, ASM, and Head Office staff.
  
• Optimize usage to minimize waste and control costs.
  

4. Advertising & Promotions

• Plan and execute advertising campaigns (roadshows, Tech Show, Buy & Win, BTL events, musical events, etc.).
  
• Work with agencies for creative development, media placement, and campaign monitoring.
  
• Measure effectiveness and ROI of campaigns.
  

5. Partnerships & Collaborations

• Explore co-branding and partnership opportunities with manufacturers, brands, and organizations.
  
• Drive visibility through collaborations and joint marketing campaigns.
  

6. Bajaj Marketplace Management

• Manage Bajaj portal including inventory, pricing, delivery, and resource allocation.
  
• Coordinate with the Bajaj team and consumers for seamless operations.
  

7. Institutional Sales

• Identify potential institutional clients and understand their requirements.
  
• Negotiate contracts, terms, and pricing to ensure profitability.
  
• Collaborate with product, logistics, and support teams for smooth order fulfillment.
  

8. Digital Marketing & Online Platforms

• Oversee campaigns across digital platforms (Facebook, Instagram, YouTube, Twitter).
  
• Manage WhatsApp campaigns including content creation and audience engagement.
  
• Maintain company websites for pricing, inventory, and payment gateway accuracy.
  
• Manage

  Google My Business

  profiles for all stores.
• Explore new digital solutions (e.g., Instax Fujifilm Camera activations, Digital Price Tags).
  

9. Budgeting & Reporting

• Track marketing costs and maintain reports for each campaign/activity.
  
• Prepare and present budget utilization and ROI analysis to management.
  

Required Skills & Competencies

• Marketing Strategy & Campaign Management
  
• OOH, Events, Roadshows & Promotions
  
• Digital Marketing (SEO, Social Media, WhatsApp, Website, GMB)
  
• Advertising & Branding
  
• Vendor/Agency & Partnership Management
  
• Institutional Sales & Client Negotiations
  
• Budgeting & ROI Analysis
  
• Strong Leadership, Creativity & Communication Skills
• Content Creation & Communication
  

Why Join Aditya Vision?

• Lead marketing for one of Indias fastest-growing retail chains.
  
• Exposure to diverse marketing activities digital, events, institutional, partnerships.
  
• Growth-oriented work culture with career advancement opportunities.
  
• ESOP benefits for loyal employees.
  
• Be part of a brand listed on NSE & BSE with strong market presence.