Marketing & Lead Generation Executive

Job Title

Location

Department

Experience

Job Summary:

We are seeking a motivated and results driven Marketing & Lead Generation Executive to join our team. The candidate will be responsible for generating leads, qualifying prospects, nurturing client relationships, and converting leads into opportunities via phone, email, and online platforms.

Key Responsibilities:

• Generate leads through online research, LinkedIn, databases, and tools.
• Qualify inbound and outbound leads and schedule meetings/demos.
• Understand customer needs and pitch IT services/solutions accordingly.
• Maintain regular follow-ups with potential clients.
• Coordinate with Business Development Manager or Technical team for proposals and demos.
• Maintain and update CRM systems with accurate lead and communication data.
• Meet or exceed monthly and quarterly sales targets.
• Collaborate with the marketing team for campaign-based lead generation.
• Prepare and share regular sales reports and feedback with the team.

Required Skills & Qualifications:

• Bachelor’s degree in business, Marketing, or a related field.
• 0–2 years of experience in inside sales, preferably in IT or SaaS.
• Excellent verbal and written communication skills in English.
• Strong persuasion and negotiation skills.
• Familiarity with CRM tools, LinkedIn Sales Navigator, and email tools.
• Self-motivated and target-oriented mindset.

Preferred:

• Experience working with international clients (US/UK/EU).
• Understanding of software development services or IT products.