Marketing & Lead Generation Executive

Marketing & Lead Generation Executive Location: Hyderabad (On-site)

Experience: 0–1 year (Recent MBA graduates preferred; freshers with internships welcome)

Type: Full-time Base Salary: 3 LPA + performance incentives .

Role Summary We are a 20-year-old ERP company serving Tanzanian farms and hospitality enterprises, now scaling outreach. This entry-level role supports growth through targeted lead gen, research, and content basics. Ideal for organized, proactive starters eager to learn B2B tools hands-on while working closely with management.

Key Responsibilities

1. Outbound Lead Generation

● Build simple prospect lists via LinkedIn Sales Navigator (free trial) and Google Sheets.

● Send personalized cold emails using free tools like GMass or Gmail templates.

● Make 20–30 daily follow-up calls to qualify interest.

● Log leads in free Google Sheets or HubSpot free CRM. 2. Partnership Outreach

● Research Tanzanian contacts (agri associations, hotel groups) via LinkedIn/Google.

● Send intro emails and schedule 2–3 calls weekly.

● Track progress in shared Sheets. 3. Content Basics

● Create short LinkedIn posts and email drafts (templates provided).

● Design simple assets (flyers, one-pagers) using free Canva.

● Monitor basic engagement via LinkedIn insights.

4. Market Research Support

● Update farm/hotel lists from public directories.

● Note competitor trends weekly in a shared report.

● Assist with event research (Tanzania expos).

5. Sales Assistance

● Schedule demos via Calendly.

● Prep basic briefing notes from templates.Required Skills

● Strong English communication (written/spoken).

● Comfort with cold calls and self-motivation.

● Basic research (LinkedIn, Google Sheets, Canva).

● Familiarity with LinkedIn; quick learner for tools like HubSpot free.

● Interest in B2B/African markets is a plus.

Personality Traits

● Highly organized and disciplined.

● Proactive with a growth mindset.

● Team player comfortable with management.

● Handles multiple tasks efficiently