Ekincare logo

Marketing Lead

3 - 5 years

7 - 11 Lacs

hyderabad

Posted:-1 days ago| Platform: Naukri logo

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Skills Required

b2b marketing b2b sales social media analytical healthcare marketing lead event marketing marketing strategy crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

The B2B Growth Lead will lead

ekincare

marketing strategy and execution across

B2B marketing, events, Demand generation, conferences, social media, content, and PR.

The role will be instrumental in driving brand visibility, generating qualified leads, and enabling the sales and customer success teams to achieve revenue targets.


This role also requires

frugal marketing expertise,

maximizing outcomes with efficient use of budgets, leveraging creativity, partnerships, and data-driven strategies to deliver high-impact results at low cost.



Success Metrics:

  • Deliver 5% QoQ qualified lead growth
  • Generate 4X pipeline vs. marketing spend
  • Drive brand presence through 20+ events /year
  • Increase digital engagement (website social) by 40%
  • Demonstrate cost-efficient ROI through frugal marketing practices
  • Key Responsibilities:
  • Marketing Strategy: Plan and execute B2B marketing aligned with revenue goals, leveraging frugal marketing for maximum impact.
  • Demand Generation: Design and run digital/offline campaigns to fuel pipeline growth.
  • Brand Communication: Drive brand positioning, content, social media, and PR for visibility and thought leadership.
  • Events Partnerships: Lead conferences and partnerships to enhance engagement and conversions.
  • Analytics ROI: Track KPIs, optimize spend, and deliver actionable performance insights.

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