Marketing Head - Pharma

Key Responsibilities:

1. Strategic Planning:

• Develop and implement a

  comprehensive marketing strategy

  for the Dairy Division, aligning with overall company goals and market opportunities.
• Conduct thorough

  market research

  to identify industry trends, customer preferences, and competitive positioning.

2. Brand Development:

• Establish and execute a

  strong brand identity and positioning

  for the Dairy Division.
• Oversee the development of branding materials, including logos, packaging, and promotional content.

3. Product Launch:

• Plan and manage the launch of

  new dairy products

  , coordinating with product development, sales, and distribution teams.
• Develop and implement

  go-to-market plans

  , including advertising, PR, and digital marketing campaigns.

4. Market Penetration:

• Identify and capitalize on

  market expansion opportunities

  to drive growth.
• Develop and execute strategies to increase

  market share

  and revenue for the Dairy Division.

5. Team Leadership:

• Build and lead a

  high-performing marketing team

  , providing mentorship, guidance, and professional development.
• Foster a

  collaborative and innovative

  team culture.

6. Performance Analysis:

• Monitor and analyze the

  effectiveness of marketing campaigns and initiatives

  .
• Utilize

  data-driven insights

  to refine marketing strategies and optimize ROI.

7. Budget Management:

• Develop and oversee the

  marketing budget

  for the Dairy Division.
• Ensure efficient allocation of resources to maximize

  marketing impact and ROI

  .

8. Stakeholder Engagement:

• Collaborate with internal teams, including

  sales, product development, and supply chain

  , to ensure alignment and execution of marketing initiatives.
• Build and maintain strong relationships with

  external partners

  , including media, agencies, and industry influencers.

Preferred candidate profile

• Proven success in launching and managing

  marketing campaigns and product launches

  .
• Strong knowledge of the

  dairy industry

  , including market trends, consumer behavior, and regulatory requirements.
• Exceptional

  leadership, communication, and interpersonal skills

  .
• A

  strategic and creative mindset

  with the ability to drive

  innovation and business growth

  .