Marketing Head – Acquisition, Performance & Brand Growth

Marketing Head – Acquisition, Performance & Brand Growth

Location: Noida

Type: Full-time

Experience: 8–12 years

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What You’ll Do

📈 Performance & Acquisition

• Own and directly oversee performance marketing across Meta, Google, YouTube, OTT, programmatic — managing agencies/media buyers.

• Lead e-commerce platform ads (Amazon, Flipkart, Nykaa, Blinkit, etc.).

• Scale affiliate and partner networks (Trackier, EarnKaro, TagMango, etc.).

• Build and enforce CAC, ROAS, and LTV guardrails — ensure every rupee spent drives profitable growth.

• Set up attribution models, cohort tracking, and MMM (media mix modeling) to get full clarity on spend impact.

🌐 Organic & Owned Channels

• Grow SEO, ASO, and content marketing for long-term demand.

• Drive CRM funnels (email, WhatsApp, push, SMS).

• Build referral and loyalty programs to boost repeat revenue.

🎯 Influencer, Ambassadors & Partnerships

• Build influencer fleet: macro, micro, barter, and paid.

• Identify and manage brand ambassadors aligned with positioning.

• Drive strategic partnerships and collaborations (events, sponsorships, co-branding).

📺 Brand Campaigns (ATL / BTL / TTL)

• Own ATL campaigns: TV, print, outdoor, sponsorships.

• Run BTL activations: events, on-ground consumer campaigns.

• Create TTL campaigns integrating online + offline storytelling.

• Oversee shoots, ad films, and campaign productions with brand + creative teams.

📰 PR & Communications

• Partner with Branding Manager + PR agencies for thought leadership, crisis comms, and media visibility.

• Align PR with marketing campaigns to amplify reach.

💰 Budget & Analytics

• Own the entire marketing P&L across brands.

• Strategize and allocate annual budgets (₹50 Cr+), re-allocating dynamically based on ROI.

• Run weekly dashboards for CAC, ROAS, retention %, payback, revenue attribution.

• Present quarterly reviews to CEO/COO with data + action plans.

👥 Team & Leadership

• Build and mentor a 15–30 person team across performance, influencer, organic, CRM, design, PR (plus agencies).

• Create SOPs and playbooks so growth is structured and repeatable.

• Work cross-functionally with Product, Growth, Finance, Branding.

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What We’re Looking For

• 8–12 years in marketing leadership at strong consumer brands (D2C, e-commerce, consumer tech apps) with ₹100 Cr+ annual revenue scale.

• Proven success scaling acquisition with ₹50 Cr+ annual marketing budgets.

• Deep hands-on knowledge of performance marketing + attribution — not just delegating.

• Experience across ATL, BTL, TTL campaigns, e-com ads, influencer, and affiliate networks.

• Strong analytical grounding: Google Analytics, GA4, attribution models, MMM, cohort analysis.

• Sharp creative instincts: knows how to build viral hooks and big campaigns.

• Leadership ability to manage teams + agencies and hold them accountable.

• Business-first: can balance brand building with PAT-positive growth.

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Why Join Us

• Lead the growth engine of a ₹600 Cr+ multi-brand ecosystem.

• Own performance, acquisition, and brand campaigns end-to-end with direct CXO visibility.

• Opportunity to scale India’s first global astrology + spirituality consumer brand.

• High-growth environment that values execution, clarity, and measurable results.

📩 Apply Now

Send your resume to recruitment@astroarunpandit.org with the subject line:

Marketing Head – [Your Name]

• #MarketingHead #PerformanceMarketing #AcquisitionGrowth #ConsumerBrands #AstroArunPandit #StartupJobs