Marketing & Growth Manager

Humann

own marketing end-to-end

Type

Location

Works

Start:

What you'll own:

organic growth engine

• Build and run a monthly content + growth calendar across Instagram, WhatsApp, YouTube Shorts & LinkedIn
• Turn content into leads → conversations → bookings → repeat users
• Design & manage WhatsApp funnels (lead capture → follow-ups → retention)
• Run conversion-led experiments (hooks, DMs, triggers, comment-to-DM, lead magnets, etc.)
• Work with creators, therapists, editors, and internal team to execute campaigns
• Create and test high-trust growth loops (UGC, WhatsApp funnels, events, testimonials, collabs)
• Lead on-ground brand presence at events, panels, workshops — including pre-event buzz, lead capture, and post-event content + conversion flow
• Maintain a weekly performance dashboard (content reach + leads + conversion insights)
• Turn user insights, content data, and funnel performance into actionable growth decisions — what to scale, what to stop, what to test next.
• Plan → execute → measure autonomously — without waiting for daily direction

Your job is to make things move forward without being chased.

You'll be a great fit if you:

• Have 2–3 years of experience in content-led marketing, growth, or brand/community roles
• Have grown something before - not just in views, but in actions (leads, sign-ups, sales, bookings, etc.)
• Think in terms of outcomes, not “posting for the sake of posting”
• Love working in fast-paced, early-stage teams
• Prefer ownership over supervision, and progress over perfection
• Are energized by small teams, quick decisions, and real user impact
• Care about mental health, culture, people, and storytelling
• Experience with WhatsApp funnels, creator collabs, UGC, and event marketing
• Familiarity with CapCut, Canva, Notion, Sheets, Mixpanel, or IG/YT analytics

Who shoud not Apply:

✖️ People who need daily step-by-step instructions

✖️ People who see this as “just social media”

✖️ People who want remote or low-ownership roles

✖️ People who can edit reels but can’t think about messaging, user psychology, or growth

✖️ People who need big teams, long timelines, or agencies to execute

lean, founder-led team