Role & responsibilities Develop and execute multi-channel marketing strategies to strengthen brand equity and support revenue goals. • Lead generation campaigns while managing overall marketing budget across digital platforms, events, and industry-specific forums with a clear focus on qualified lead growth. • Build customer success stories that showcase RIECOs engineering excellence • Manage digital engagement via LinkedIn, website, blogs, and email campaigns with defined performance KPIs. • Collaborate with internal teams (Sales, Product, Service) and external agencies for content creation, performance marketing, and collateral development. • Optimize campaign performance using data analytics, SEO/SEM, and marketing automation tools