Marketing Expert

Join a 5x Growth Rocket! (Pune, Kothrud)

Digital Marketing Manager

build the entire marketing engine

Key Responsibilities & Areas of Ownership

As our Marketing Manager, you will own the full spectrum of digital strategy, from organic growth to paid acquisition and content execution.

1. Search Engine & Website Management (SEO & PPC)

• SEO Strategy:

  Develop and execute comprehensive

  SEO

  strategies (on-page, off-page, technical) to drive organic traffic, improve search rankings, and increase conversion rates.

• PPC Campaign Management:

  Plan, implement, and manage high-performing

  PPC

  campaigns across Google Ads, LinkedIn, and other relevant platforms, focusing on lead generation and ROI.

• Website Development & Maintenance:

  Manage the company website built on

  WordPress

  . Responsibilities include regular maintenance, performance optimization, security updates, and implementing CRO best practices.

2. Content & Social Media Marketing

• Blog Management:

  Oversee the content calendar and manage the creation of high-quality, SEO-optimized blog posts, case studies, and thought leadership articles.

• Social Media Strategy:

  Drive engagement and lead generation across primary B2B channels, specifically

  LinkedIn

  , and manage presence/content for platforms like

  Instagram

  .

• Email Marketing:

  Develop and execute email campaigns for lead nurturing and customer engagement.

3. Market Intelligence & Sales Enablement

• Market Research & Analysis:

  Conduct in-depth

  market research

  to identify trends, competitor strategies, and opportunities for product differentiation.

• Ideal Customer Profile (ICP) Development:

  Lead the creation, refinement, and

  population of ICPs

  and Buyer Personas to ensure all marketing efforts are highly targeted.

• Sales Team Collaboration:

  Work

  closely with the sales team

  to ensure seamless lead handover, align messaging, and provide necessary marketing collateral and support for closing deals.

What You Bring

• Experience:

  2-3 years in a dedicated Digital Marketing or Growth role, preferably within a B2B or startup environment.

• Technical Skills:

  Proven expertise in

  SEO, PPC, and WordPress

  administration.

• Analytical Mindset:

  Proficiency with Google Analytics, Google Search Console, and marketing automation tools.

• Location:

  Must be willing to

  work from our office in Kothrud, Pune

  (This is not a remote position).

• Shift:

  Commitment to a

  Morning Shift

  schedule.

Compensation & Culture

• Competitive Salary:

  Highly competitive compensation package commensurate with experience and impact.

• Growth:

  Direct path for massive professional development and career acceleration.

• Environment:

  A high-energy, collaborative, and results-focused startup culture.