Variety Innovation Venture Pvt. Ltd. (VIV) is a Gurugram-based Research & Development and Industrial Automation company. We are currently looking for a positive, motivated, and energetic marketing executive to join our team. The candidate will support demand generation initiatives including email campaigns, digital marketing, blog writing, surveys, customer acquisition, and event marketing.

Key Responsibilities:

Execute digital marketing campaigns across LinkedIn, Facebook, Instagram, Twitter, YouTube, Google, and other platforms.
Write technical blogs for product and service awareness through web and social media platforms.
Create content for website, social media, and video channels, and manage promotions.
Assist in creating advertisements, brochures, inserts, banners, and digital displays.
Manage marketing plans and ensure deadline adherence.
Update and maintain website content and functionality.
Support exhibitions and corporate events.
Track and analyze website, social media, and sales data.
This is an in-office position (not remote).
Perform other assigned duties as required.

Required Skills:

Excellent writing skills for emails, newsletters, case studies, videos, and presentations.
Knowledge of SEO, SEM, B2B platforms, lead generation, and email campaigns.
Understanding of CRM, CMS, and website management is a plus.
Engineering or technical background preferred.
Strong passion for marketing, branding, and customer communication.
Relationship-building and PR skills.
Creative thinking and idea articulation for innovative marketing approaches.
Basic PC skills; proficiency in MS Word, Excel, PowerPoint, and Outlook.
Experience with image and video editing tools.
Keen interest in learning about automation and latest technologies from a marketing lens

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