Marketing Executive

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About the Role

Marketing Executive

Key Responsibilities

In-Store Marketing & Promotions

• Plan and execute visual merchandising and promotional displays.
• Coordinate with vendors and designers for POP materials.
• Conduct in-store campaigns during festive seasons, sales, and new arrivals.

Digital & Social Media Marketing

• Handle social media pages (Instagram, Facebook, etc..)
• Post engaging content like reels, stories, and offers.
• Respond to customer queries and grow follower base.

Customer Engagement & Feedback

• Manage loyalty programs and CRM tools.
• Collect customer feedback and report insights for service improvement.
• Organize customer engagement activities like styling sessions, contests, etc.

Local Area Marketing (LAM)

• Conduct field marketing like leaflet distribution, posters, standees.
• Partner with local businesses and events to increase store visibility.
• Identify opportunities for school, college, or office tie-ups.

Sales Support & Analysis

• Coordinate with the sales team to understand fast/slow-moving items and promote accordingly.
• Monitor performance of campaigns and submit reports.
• Track competitor marketing activities and provide input.

Inventory Coordination

• Coordinate with inventory team to align promotions with available stock.
• Avoid over-promotion of out-of-stock items.

Key Skills Required

• Strong communication and interpersonal skills
• Basic graphic designing or Canva skills (preferred)
• Social media knowledge and content creation
• Field marketing and customer interaction
• Fluency in English/Tamil as per region
• Creative mindset with analytical thinking

Qualifications & Experience

• Bachelor’s in Marketing, Business, Fashion, or related field
• 1–3 years experience in

  retail/fashion marketing

  preferred

Why Join Us?

• Hands-on role with a visible impact on store success
• Opportunity to blend creativity with local community engagement
• Friendly team, fast-paced environment, and growth potential

Apply now and help us shape the next chapter of retail marketing!