Marketing Executive

About the Role:

We are looking for a results-driven and creative Marketing Executive to lead and execute our digital marketing campaigns end-to-end. The ideal candidate will have deep hands-on experience with Meta Ads, Google Ads, Instagram, and other digital platforms, with a strong ability to plan, run, optimize, and analyze campaigns for performance. You’ll play a key role in driving brand awareness, lead generation, and measurable business growth through data-backed marketing strategies.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, and Email, ensuring maximum ROI and performance.
• Monitor, measure, and analyze campaign metrics such as CTR, CPC, CPA, conversion rates, and ROAS to inform data-driven decisions.
• Manage and grow the company’s presence on social media platforms, ensuring consistent branding and engagement.
• Develop creative content and ad copies tailored for different audiences and campaign goals.
• Collaborate with designers and vendors to develop marketing assets and promotional materials.
• Conduct market and competitor research to identify trends, audience insights, and opportunities for growth.
• Prepare detailed performance and analytics reports, providing insights and recommendations for continuous improvement.
• Support email marketing, website updates, product launches, and event promotions as needed.
• Ensure brand consistency across all channels and marketing communications.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years of proven experience in running and optimizing Meta, Google Ads and Email campaigns (TikTok Ads experience is a plus).
• Strong understanding of digital marketing analytics and KPIs (Google Analytics, Meta Insights, Ads Manager, TikTok Ads Manager, etc.).
• Demonstrated ability to analyze data, draw insights, and make campaign optimizations to improve ROI.
• Experience with SEO, content marketing, and email marketing campaigns.
• Working knowledge of CRM and marketing automation tools (HubSpot, Zoho, Salesforce, Mailchimp, etc.).
• Basic knowledge of design tools (Canva, Photoshop, Illustrator) and ability to brief creative teams effectively.
• Excellent communication, analytical, and project management skills.
• Creative mindset, attention to detail, and the ability to multitask in a fast-paced environment.

Preferred Skills (Good to Have):

• Experience in SEO/SEM, Meta, Google Ads, or paid social campaigns.
• Knowledge of CRM tools (Zoho, HubSpot, etc.).
• Basic video editing or content creation skills.

Key Competencies:

• Strategic thinking
• Creativity and innovation
• Analytical mindset
• Team collaboration
• Time management
• Adaptability

Compensation:

• Salary Range: ₹20,000 – ₹50,000 per month (based on experience and skills).
• Additional performance-based incentives.

Why Join Us:

• Work closely with a passionate team.
• Opportunity to work on diverse marketing projects.
• Exposure to strategic brand building and digital marketing campaigns.
• Collaborative and growth-oriented work environment.
• Fast-paced, learning-focused work culture.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person