Marketing Executive

We are seeking a dynamic & enthusiastic Marketing Executive to join our marketing department. The ideal candidate will have 1-2 years of experience in marketing, with a passion for creativity & innovation. This role offers an exciting opportunity to contribute to our company's growth & success.

Responsibilities

• Assist in the development & implementation of marketing strategies to promote our products/services.
• Conduct market research to identify trends, customer needs, & competitor activities.
• Support the organization of promotional events & trade shows.
• Collaborate with sales & product development teams to align marketing efforts with business objectives.
• Stay up-to-date with industry trends & best practices in marketing.
• Manage & schedule social media posts across platforms to increase brand awareness & engagement.
• Monitor social media trends & opportunities and come up with ideas to enhance our online presence.
• Assist in planning & executing marketing campaigns across multiple channels.
• Monitor & analyze the performance of marketing campaigns & prepare reports for management.
• Provide creative input for marketing materials, ensuring alignment with brand guidelines.
• Contribute to brainstorming sessions for campaign ideas & promotional strategies.
• Manage content on channels like LinkedIn, Facebook, etc to drive brand awareness.
• Collaborate on in-house shoot concepts with the content team, offering creative ideas & assistance in execution.
• Knowledge of MarTech tools like Apollo, HubSpot, Lucia will be an added advantage.

Knowledge, Experience & Qualifications

• 6 months to 2 years of work experience in marketing / digital marketing / MarCom.
• Master's degree in Marketing, Business, Communications, or related field from a reputed college.
• Enthusiasm for marketing with a desire to gain practical experience.
• Basic understanding of the digital marketing landscape including email marketing.
• Really good understanding of various social media platforms like Facebook, LinkedIn, & Instagram.
• Experience with content creation with basic knowledge of graphics designing & video editing with tools like Canva, Adobe Illustrator etc. is a plus.

Skills

• Outstanding verbal & written communication skills.
• Knowledge of copywriting & editing.
• Good research & analytical skills.
• Good interpersonal skills.
• Good data management, documentation & reporting skills.
• Good IT skills – specifically MS Office.
• Open to new challenges, proactive & self-motivated.
• Eye for detail.