Marketing Executive

Role Overview:

Marketing Executive

Key Responsibilities:

• Lead Generation:

• Generate qualified leads through various marketing channels such as calls, events, partner networks, and digital platforms.
• Identify and connect with HR, Payroll, and Accounting professionals to promote our products.

• Partner Development:

• Appoint and on board

  Referral Partners (RPs)

  and maintain active engagement for business generation.
• Manage and support referral partner activities to ensure consistent lead flow.

• Cold Calling & Outreach:

• Conduct structured cold calling and follow-ups to potential prospects and partners.
• Maintain a lead tracker and provide regular updates to the Reporting Head.

• Association Engagement:

• Represent the company in

  industry associations

  , meetings, and local HR/Payroll forums.
• Build and maintain

  tie-ups with professional associations

  for co-branded marketing initiatives.

• Events & Branding Activities:

• Plan and participate in

  seminars, expos, and promotional events

  to enhance brand presence.
• Support in execution of marketing campaigns, collateral distribution, and other regional branding activities.

• Market Intelligence:

• Collect feedback on competitor activities, market trends, and customer needs to support strategic decision-making.

• Reporting & Coordination:

• Submit weekly activity reports and campaign outcomes.
• Coordinate with the sales and implementation team for lead conversion follow-up.

Required Skills & Experience:

• 2 to 5 years of marketing or business development experience (preferably in IT, SaaS, HRMS, or Payroll domain).
• Strong communication, presentation, and relationship-building skills.
• Self-driven, energetic, and willing to travel within the region.
• Proficiency in MS Office, CRM tools, and digital marketing platforms is an added advantage.

Education:

• Graduate in Marketing, Business Administration, or a related field (MBA preferred).

Compensation:

• As per industry standards; performance-based incentives applicable.