Marketing Executive

Job Title:

Experience:

Work Type:

Role Overview:

Marketing Executive

Key Responsibilities:

1. LinkedIn Marketing (Company Page + Personal Branding)

• Plan and publish 12 strategic posts per month featuring recruitment insights, client success stories, and talent showcases.
• Engage daily with HR leaders, CXOs, and hiring managers in target industries.
• Strengthen brand positioning for both company and founders through content and engagement.

• Output:

  Increased profile visits, inbound inquiries, and consistent engagement.

2. Outbound Email Campaigns

• Design and execute segmented email sequences targeting:
• North America (CPA, Engineering, IT Firms)
• Middle East (HR Directors, Procurement Heads)
• Africa (Project Companies)
• India (Corporate Clients)
• Manage contact databases in

  HubSpot

  and track key metrics (open rate, reply rate, calls booked).

• Output:

  10–25 qualified client call leads per week.

3. Website & Landing Page Management

• Develop and optimize industry-specific landing pages for global recruitment verticals (Accounting, Oil & Gas, Engineering).
• Ensure inclusion of CTAs, Calendly integration, and client case studies.

• Output:

  Increased website conversions and lead capture.

4. Market Intelligence & Data Research

• Conduct weekly research on hiring trends, company expansions, and contract wins.
• Identify potential client accounts and share qualified lead lists with the Business Development team.

• Output:

  Fresh and actionable lead data weekly.

5. Campaigns & Events

• Plan and execute monthly webinars or roundtables on recruitment and hiring trends.
• Collaborate with marketing and sales teams for event promotion via LinkedIn and email campaigns.
• Capture and nurture attendee data for future business opportunities.

• Output:

  Strengthened market authority and lead generation through thought leadership events.

Key Skills Required:

• Strong knowledge of

  LinkedIn marketing & B2B outreach

• Experience with

  HubSpot

  or similar CRM tools
• Excellent communication and copywriting skills
• Data-driven and analytical mindset
• Experience in

  lead generation or recruitment marketing

  preferred

varad@m3consultant.net