Marketing Executive – B2B

About us

InnoVites is a strategic partner for digital transformation in the wire and cable industry. We work closely with cable manufacturers and distributors to modernize their operations, break down silos, and create more connected, data-driven businesses. With over 25 years of deep industry expertise and a sharp focus on real-world outcomes, we help our clients simplify complexity, drive efficiency, and stay competitive in a rapidly evolving market.

At InnoVites, we don’t just deliver technology, we bring clarity, direction, and long-term value to every transformation journey.

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About the Role:

We’re looking for someone who understands marketing, not just the tools and tactics, but the big picture. Someone who gets what it takes to connect with a B2B audience, can keep things moving without constant hand-holding, and genuinely enjoys rolling up their sleeves to create, optimize, and improve.

If you’ve got a few years of solid experience in B2B marketing, love working across design, automation, and campaign execution, and thrive when given ownership, you might be exactly who we need.

Key Responsibilities:

• Plan and launch B2B marketing campaigns across digital (and occasional offline) channels
• Create simple, effective design assets; social media posts, email creatives, brochures, presentations, and more
• Set up and fine-tune sales & marketing automation workflows in HubSpot
• Work closely with sales and product teams to align messaging and lead gen goals
• Monitor performance of campaigns; think open rates, conversions, lead quality, and use that data to guide decisions
• Stay on top of what’s happening in wire and cable space, what competitors are doing, what customers care about, and how we can stand out
• Take full ownership of your tasks, you’ll have support and guidance, but this isn’t a role where you're waiting for instructions every day

What We are Looking For:

• 3–4 years of experience in B2B marketing
• Confident using HubSpot or similar automation tools
• Comfortable designing marketing assets (Canva, Adobe, Figma; whatever works for you)
• A good grasp of how marketing funnels work and how to guide leads through them
• A proactive attitude; someone who notices what needs to be done and just does it
• Solid communication skills; you can write clearly and collaborate easily across teams
• Organized, dependable, and genuinely excited to see things through

It’s a Bonus If You Also Have:

• An eye for good design and layout (you don’t need to be a full-time designer, but good taste goes a long way)
• Experience writing marketing copy or content that actually connects
• An understanding of brand building and why consistency matters
• Worked in or marketed to industrial/manufacturing companies

What’s In It for You?

• A chance to take real ownership of your work, this isn’t a task-ticking role
• Clear KPIs, but also room to explore and test new ideas
• A small, collaborative team that actually values your input
• Exposure to a wide range of projects, from automation to branding to campaign strategy
• A role where marketing isn't siloed, we work closely with product, sales, and leadership