Marketing Execuive

Job Description

Designation : Marketing Executive No. of vacancy : 1 Experience : 2-3 years Age Limit : Up to 25 years. Gender : Male/Female Job Location : Chennai, ECR, Neelangarai. Gross Salary : 20K to 25K Reports To : Managing Director Job Summary: A Marketing Executive is responsible for overseeing and executing marketing campaigns and strategies for a business or organization. Their role typically includes a mix of strategy, content creation, analytics, and digital advertising. Marketing Executives work closely with other teams like sales, design, and product development to align marketing efforts. 1. Data Analysis: · Analyze sales data to identify key performance indicators (KPIs), trends, and patterns. · Prepare ad-hoc reports and presentations for management based on specific needs. · Evaluate sales effectiveness and propose solutions to optimize sales processes. 2. Forecasting & Budgeting: · Assist in creating sales forecasts and budgets based on historical data and market trends. · Collaborate with the sales team to adjust forecasts and budgets as needed. 3. Sales Tools and Systems Management: · Ensure data accuracy within sales systems and assist with the integration of new tools and technologies. · Analytics & Reporting - Using tools like Google Analytics, SEMrush, or others to track campaign performance, analyze data, and make informed decisions 4. Market Research: · Conduct competitive analysis and track market conditions to support strategic decision-making. · Provide insights into competitor sales strategies and market shifts. 5. Collaboration with Sales Team: · Work closely with the sales team to understand sales challenges and provide analytical support. · Assist in the development and implementation of sales strategies to enhance performance. 6. Process Improvement: · Identify and recommend areas for process improvement within the sales function. · Contribute to the automation of reporting and analysis processes. 7. Content Creation & Management: · Creating engaging content for websites, social media, blogs, and email marketing campaigns to engage customers and boost brand awareness. · Manage digital marketing: work with 3rd party for effective digital marketing including, a) Search engine optimization (SEO) b) Social media marketing c) Paid advertising d) Email campaigns (planning, execution, and analyzing email marketing campaigns for customer engagement and lead generation) Job Type: Full-time Work Location: In person