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Cochlear
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Marketing Director

Marketing Director

Cochlear

10 - 15 years

35 - 40 Lacs

mumbai

Posted:8 hours ago| Platform:

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Skills Required

market development medical devices performance management analytical strategic planning clinical research customer experience operations analytics marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Cochlear is the global market leader in implant hearing solutions. Cochlears mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. Our mission is to help more people to hear.

About the Role

Are you ready to lead marketing in one of the world s fastest-growing regions

Cochlear is seeking a visionary and hands-on Marketing Director South Asia to drive strategic and operational marketing across the South Asia region. This role is central to our mission of helping people hear and be heard, combining B2B medical device expertise with emerging DTC capabilities .

You ll lead a high-performing team, shape market development, and collaborate across functions to deliver sustainable growth and customer impact.

Key Responsibilities

Strategic Leadership: Define and execute short-, mid-, and long-term marketing strategies aligned with regional and global priorities.
Segment & Channel Strategy: Develop tailored strategies for adult, paediatric, and professional segments; integrate DTC and referral pathways.
Product & Services Marketing: Oversee product lifecycle, pricing, training, and positioning.
Digital Marketing & Automation: Lead digital strategy using platforms like Salesforce and Marketo; drive lead nurturing and conversion.
Demand Generation & Communications: Develop campaigns and collateral to support business objectives and consumer engagement.
Sales Activation: Partner with Sales and Clinical teams to enable strategic messaging and sales effectiveness.
Stakeholder Engagement: Build relationships with KOLs, government bodies, and advocacy groups to influence policy and access.
Team Leadership: Coach and grow a collaborative, innovative, and high-performing marketing team.

What You ll Bring

Qualifications and Experience:

MBA from a premier institute
10+ years in marketing leadership roles
Experience in medical devices, consumer/FMCG, or digital marketing
Asia-Pacific regional exposure preferred
Strong interpersonal, analytical, and communication skills
Experience managing matrixed teams and diverse stakeholders
Proven track record in strategic planning and execution

Required Skills

Market Development: Leads strategic efforts in market development, designing and overseeing advanced strategies to drive significant business expansion, ensuring successful penetration and sustained growth in new and existing markets.
Customer Journey Mapping : Leverages a deep understanding of the enterprise-wide customer journey and segment / persona nuances to develop journey maps and plays a key role in educating the broader business.
Customer Experience Design: Leads the strategic development of the customer experience with cross-functional leaders, experimenting with AI and digital to drive enhancements, elevating brand perception and loyalty.
Content Strategy Development : Facilitates cross-functional collaboration to craft a sophisticated content strategy driven by customer insight, using advanced storytelling to produce highly engaging, personalised, and effective content that drives significant business outcomes and brand loyalty.
Integrated Marketing Campaigns : Orchestrates cross-functional and omnichannel campaigns, employing data-driven insights and strategic alignment to deliver a unified and highly effective marketing strategy that drives results.
Marketing Performance Management : Defines metrics and implements performance measurement frameworks, leveraging analytics and real-time data to provide deep insights, optimise marketing strategies, and guide strategic decision making.

If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.

#CochlearCareers

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Marketing Director