Marketing & Data Operations Executive

Company Description

Hiyaan Industries LLP is one of India’s most dynamic and fast-growing consumer product companies, creating innovative, high-quality storage and organisation solutions for millions of households.

We are the proud makers of AQUAQLEAN, AQUAWARE, and Frosty — leading brands known for trendsetting designs, such as the Square Bottle series and one-of-a-kind flip-cap innovations, that have become customer favourites across India.

Our products are sold online on Amazon, Blinkit, and our store, as well as through offline channels — reaching homes in India and beyond.

At Hiyaan, we believe in designing smarter, lasting products that people love to use every day — and we do it with a startup’s speed and an industry leader’s quality.

If you want to be part of a brand that’s rewriting the way household products are designed, marketed, and sold, you’ll love working here. Expect creativity, speed, and endless opportunities to grow.

Location: Mumbai | Type: Full-time | Reports to: COO

Role Objective:

Drive brand visibility and sales growth by planning and executing marketing campaigns while tracking and analysing business performance data to make informed, high-impact decisions.

Key Responsibilities:

Marketing & Content (Creative Execution)

• Plan and manage monthly marketing calendars, launches, and seasonal campaigns.
• Coordinate product photoshoots, packaging updates, and creative asset production.
• Manage social media posting schedules (Instagram, Facebook, LinkedIn, etc.) and basic content creation via Canva/Photoshop or freelancers.
• Work with e-commerce & sales teams to align promotions across online/offline channels.
• Coordinate influencer tie-ups and marketing collaborations.

Data & Operations (Performance Tracking)

• Build and maintain dashboards for sales, inventory, ad performance, and profitability.
• Track marketplace metrics (sales trends, ROAS, conversion rates, competitor data).
• Monitor inventory health — flag slow movers and forecast demand.
• Analyse campaign performance and suggest optimisation strategies.
• Present weekly reports with actionable insights for management.

Requirements:

• 2–4 years of experience in marketing, data analysis, or a related role (FMCG/e-commerce preferred).
• Strong analytical skills with proficiency in Excel/Google Sheets; bonus if familiar with BI tools.
• Understanding of digital marketing basics and content planning.
• Highly organised, able to juggle multiple projects and deadlines.
• Creative mindset with an eye for detail in content quality and brand presentation.

KPIs:

• % increase in sales driven by campaigns.
• Engagement rate and reach on marketing activities.
• ROAS improvement on paid campaigns.
• Accuracy and timeliness of weekly reports.
• Reduction in stockouts and overstock instances.

Join the team building India’s fastest and coolest home & kitchen brands.

hi@hiyaanindustries.com