Marketing CRM (Retention/Engagement)

Duties

– Day to day execution and management of Emailers, SMS, WebPush, App push and on-site user notifications– Seamless execution of Emailer and push notification campaigns for brands on CRM platform– Understand and identify user buckets and understand user journeys basis each brand and eCommerce vertical– Seamless and timely execution of campaigns– Contribute ideas to improve the ROI metrics for brands like returning purchasers– Increase customer satisfaction by digging deeper in their domain/business and coming up with innovative campaign ideas– Day-to-day liaison with campaign & account managers on campaign developments– Coordination with internal tech, design, marketing team to ensure campaign deliveries– Pro-actively providing inputs and ensuring work completion across client projects– Tracking, analyzing & summarization of campaign deliverable and process monitoring– Identifying gaps in user journeys and how to improve user buying cohorts– Competition study and analysis of their strategies

Desired Candidate Will Have

– 2-5 years of experience in eCommerce specific email and SMS campaigns management– Technical understanding of Emailer, push notifications and how they work– Understanding of eCommerce and user journeys / funnels– Know-how and past working experience on at least 1 CRM platform– Effective verbal & written communication skills– Detail oriented and in-depth understanding of his/her deliverable– Logical and analytical approach and a problem-solving attitude– Out of the box thinking and innovative strategies that can help improve client’s accounts– Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow

Technical Skills

– Understanding of platforms / tools / technologies like or similar to Netcore, Silverpop, Webengage, intercom.io, etc– Analytical platforms like Google Analytics, Appsflyer, Mixpanel– Good Knowledge of Excel & PowerPointClick here for more information & submit your detailsPosition ForYour Name (required)Your Email (required)Phone No.Current CTCExpected CTCNotice PeriodWhy do you want to join CommerceX?Upload Resume