Marketing Copywriter

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Language

Experience

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Must Haves :

About Equal Stories.

Collaboration is the future

clear thinking, strong storytelling, and measurable performance

Role Overview

Direct Response Copywriter

Copy exists to move people to action. And write copy that does it.

This role is ideal for someone who can write persuasive, performance-driven copy for e-commerce and lead-generation campaigns

• Write

  high-converting ad copies

  for Meta, Google, YouTube, LinkedIn, and other paid platforms
• Develop hooks, headlines, primary text, and CTAs aligned to

  funnel stages

  (TOF / MOF / BOF)
• Create multiple copy angles for

  testing and optimisation

• Write

  performance-driven e-commerce copy

  for:
• Product ads (D2C & marketplace-focused)
• Product descriptions (conversion-first, not generic)
• Offer-led creatives, launches, and sale campaigns
• Retargeting and retention campaigns
• Translate product features into

  clear benefits and buying triggers

• Support CRO-focused landing pages and product pages with persuasive copy

• Work closely with the

  performance marketing team

  to align copy with targeting, creatives, and campaign goals
• Collaborate with designers and video editors so

  copy and visuals work together

  , not in silos
• Participate in brainstorming sessions for campaign ideas, offers, and messaging angles

• Use campaign performance data to

  refine and improve copy

• Understand what drives CTR, conversions, AOV, CPL, CPA

• Iterate fast—performance matters more than perfection

• 1–3 years of experience

  as a copywriter (agency experience preferred)
• Strong understanding of

  digital platforms and performance marketing ecosystems

• Experience writing conversion-focused copy

  , not just brand or social captions
• Ability to think like a marketer and write like a persuader
• Comfortable working in a

  fast-paced agency environment

  with quick feedback loops
• Clear communication, structured thinking, and a collaborative mindset
  

• Direct response ad copywriting
• E-commerce copy (product ads, descriptions, offers, retargeting)
• Funnel-based messaging & CTAs
• Audience and competitor research
• Strong command of English (regional language skills are a plus)
  

• Experience with

  D2C or marketplace brands (Amazon, Flipkart, Shopify, etc.)

• Understanding of landing page logic and CRO principles

• Exposure to A/B testing and performance optimisation

• Ability to write short-form video scripts for performance ads

• Work on brands we love working with. Bet you too would.
• Witness and participate in the process of how copy directly impacts

  revenue and growth

• Collaborate with a team that drinks tea and eat biscuits