Marketing & Content Lead - Fashion Startup

Marketing & Content Lead

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About Kifaayat

Kifaayat is the #1 online marketplace app for preloved Desi fashion for the diaspora. Connecting buyers and sellers across Australia, the US, UK, Canada, and New Zealand. We're a culture-first, community-driven brand reshaping how Desi fashion is consumed - sustainably, affordably and with pride.

. You must be passionate about Indian fashion and sustainable fashion to be eligible for this role.

Someone who’s full of ideas, moves fast, solves problems independently and deeply cares about Desi fashion and sustainability.

About the Role

You’ll help shape and execute our marketing strategy across digital channels, email, content and community. From editing scroll-stopping reels to launching growth campaigns and building loyalty among users, this role is for someone who’s ready to think creatively, act quickly, and own the day-to-day marketing engine of Kifaayat. 

Think: Zomato, Nishair and more - we want to build a highly engaged online community. 

Key Responsibilities

Content & Video

• Edit high-quality, engaging short-form video content (Reels, TikToks, YouTube Shorts)
• Contribute to YouTube content and storytelling when needed
• Identify and ride trends while staying true to Kifaayat’s voice and mission

Social Media & Community

• Plan and post content across Instagram, TikTok, and LinkedIn
• Build and engage our community—reply to DMs, comments, and build meaningful creator/influencer partnerships
• Launch and support ambassador or creator programs
• Create AI automations where applicable to make your work easier and efficient

Email & CRM

• Create newsletters and campaigns using our email marketing software
• Develop user journeys and messaging strategies to retain and re-engage users
• Create AI automations where applicable to make your work easier and efficient
• Share performance metrics and insights

Growth & Strategy

• Propose and execute bold, creative growth ideas—referral programs, viral campaigns, collaborations
• Solve challenges independently and bring ideas, not just problems
• Track performance, test experiments, and refine strategy

Product Collaboration

• Provide feedback from users to help improve product features and UX
• Support user onboarding and engagement efforts

Who We’re Looking For

• 1–2 years of experience in marketing, growth, content creation, or social media marketing
• A Bachelor’s, Master’s, or MBA in Marketing, Product Design, Digital Marketing, or related field
• Strong video editing skills (CapCut, Adobe Premiere, InShot or similar tools)
• Creative thinker who takes initiative and solves problems efficiently
• Confident using and exploring new tools like Beehiiv, Canva, and analytics platforms
• Strong writing and communication skills
• Passionate about Desi fashion, sustainability, and building community
• Based in Delhi, Mumbai or Bengaluru

How to apply:

• Apply directly via LinkedIn and complete the questionnaire.
• Applications MUST submit a CV and Cover Letter outlining why you are right for this role.