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Marketing Consultant - Partnership Program

3 - 7 years

5 - 9 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Description

ZEISS in India
ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.
ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS success story in India is continuing at a rapid pace.
Further information at ZEISS India .
Job purpose:
The Marketing Consultant - Partnership Program will be responsible for development and execution of the partnership program facing marketing strategies for Carl Zeiss India, Vision Care.
Reports to : Trade Marketing Manager, Vision Care, Carl Zeiss India Key Responsibilities
  • Marketing Activations: Develop and implement comprehensive retail marketing strategies & activations to drive store traffic and sales.
  • Act as the primary liaison for all partner customer requests related to product or marketing functions ensuring their needs are understood and addressed in timebound manner.
  • Develop deep understanding of consumer behavior at a micro level in store to feed to the brand partnership team and technical training team.
  • Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns BTL(below-the-line) & hyperlocal digital marketing initiatives for partner shops.
  • Ensure brand consistency and enhance overall customer experience with the program
  • Performance Analysis: Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
  • Own the marketing calendar & budgets for ZEISS business partnership program collaborating with Brand team, Trade marketing & Partnership Sales teams.
Education : MBA from reputed B School
Job Requirement:
  • Overall experience of 5+ years with experience in sales
  • Proven experience in Franchise Marketing or Key Account Management or in a similar role
  • Creative mindset with the ability to develop innovative and effective marketing campaigns
  • Strong project management skills, with the ability to multitask and meet deadlines
  • Excellent communication and interpersonal skills
  • Strong ability to strategize and drive to execution at scale
  • Structural problem-solving abilities while dealing with uncertainty in the current world environment
Your ZEISS Recruiting Team:
Itishree Pani

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Zeiss Pharmaceuticals
Zeiss Pharmaceuticals

Pharmaceuticals

New York

500 Employees

17 Jobs

    Key People

  • Dr. John Smith

    CEO
  • Sara Johnson

    Chief Operating Officer

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