Social media marketer , Email marketer

Key Responsibilities

LinkedIn Lead Generation

• Execute daily LinkedIn activities: posting, DM outreach, commenting, and engagement.
• Build connection campaigns for founders, CXOs, and decision makers.
• Manage and optimize DM sequences for cold outreach, warm follow-ups, and nurturing.

Content Creation

• Create short-form LinkedIn posts (static posts, carousels, value posts, storytelling posts).
• Write hooks, captions, CTAs, and thought-leadership content for B2B founders.
• Research industry insights and turn them into content ideas and scripts.
• Coordinate with the design team for visuals based on content strategy.
  

Email Marketing

• Build and deploy email campaigns for B2B clients: outreach, nurturing, onboarding.
• Create subject lines, copy, and CTAs optimized for opens and replies.
• Manage email tools (Smartlead, Instantly, Apollo, MailerLite, etc.).
• Segment lists, clean databases, and ensure strong deliverability.
• Set up email sequences for cold leads and warm leads every month.
  

Social Media Management

• Schedule posts across platforms especially LinkedIn, Instagram, and Facebook.
• Manage daily comments, replies, and engagement.
• Track post performance, insights, and engagement metrics.
• Collaborate with designers and copywriters to produce consistent content.
  

Research & Strategy

• Study target audiences (Founders, CEOs, CMOs, Directors, ).
• Identify conversation opportunities, trending topics, and high-engagement content.
• Maintain lead lists, outreach pipelines, and engagement trackers.
  

Preferred Candidate Profile

• 2-6 years

  of experience in B2B social media marketing and email marketing.
• Strong knowledge of

  LinkedIn algorithms, posting strategies, and DM etiquette.

• Excellent English writing skills crisp, clear, value-led.
• Experience handling CEO/founder personal branding
• Ability to write fast, research better, and engage consistently.
• Chennai-based candidates preferred (in-office role).
  

Salary Range: