Posted:1 month ago|
Platform:
On-site
Full Time
● Segment B2B audiences based on industry, company size, engagement levels, and behaviour to deliver personalised messaging.
● Ensure marketing automation best practices to improve lead quality, reduce churn, and increase engagement.
● Optimise database hygiene, reducing list decay and increasing deliverability and engagement.
● 3+ years of experience in B2B Marketing
● Hands-on experience with WebEngage, Gupshup, and HubSpot (or similar marketing automation platforms).
● Proficiency in email marketing, WhatsApp marketing, SMS campaigns, and push notifications.
● Analytical mindset with experience in tracking, reporting, and optimising marketing performance.
● Excellent communication skills to craft compelling messaging for a professional audience.
● Ability to work cross-functionally with sales, product, and customer success teams.
● If you’re a data-driven marketer passionate about B2B lead generation and automation, we’d love to hear from you!
Qube Health
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