Marketing Automation Specialist

Company Description

D&V Business Consulting (DVBC) is an intellectual and multi-disciplinary strategic consultancy firm addressing the needs of the MSME sector in India. Founded in 2017, DVBC assists Micro, Small, and Medium Enterprises (MSMEs) with HR and account solutions, lead generation, sales, marketing, distribution, and digital transformation services. MSMEs are vital to the Indian economy, contributing significantly to GDP, employment, innovation, and exports. DVBC helps MSMEs utilize resources for growth, focus on visions from day-to-day operations, manage working capital, implement best practices, and attract and retain top talent.

Role Description

This is a full-time, on-site role for a Marketing Automation Specialist located in Ahmedabad. The Marketing Automation Specialist will be responsible for managing marketing automation platforms, executing lead generation campaigns, analyzing marketing data, and optimizing marketing strategies. Day-to-day tasks include setting up and maintaining marketing automation workflows, developing and executing marketing strategies, tracking and analyzing campaign performance, and generating reports to inform decision-making.

Qualifications

• Marketing Automation and Marketing skills
• Lead Generation and Marketing Analytics skills
• Web Analytics skills
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment
• Bachelor's degree in Marketing, Business, or related field
• Experience in the consultancy or MSME sector is a plus