Marketing Automation Specialist

Marketing Automation Specialist

The Role

:The role involves supporting regional marketing teams in building campaigns on HubSpot, adapting global journeys for English, Exams, and Cultural Engagement, translating content, localizing messaging, and implementing localized channel strategies

.Accountabilitie

• s:Supporting the Marketing Manager and Regional Head in executing campaign strategies for English, Exams, and Cultural Engagemen
• t.Reviewing briefs, building and managing campaigns in HubSpot, localizing content, and adapting journey template
• s.Ensuring proper tagging for reporting and helps refine dashboards to incorporate regional performance metric
• s.Working with the global data lead to maintain HubSpot database integrity, managing user profiles, contact consent, taxonomy, and dashboard
• s.Upskilling team members and providing insights into platform advancements and best practice
• s.Stakeholder management - Supporting the Hub and regional enablement leads to ensure operational marketing excellenc
• e.Providing regional updates to the global enablement team on platform usage and governance is also require

d.
Overall, the role combines campaign execution, strategic adaptation, database management, and stakeholder engagement to enhance marketing performan

ce.Role specific knowledge and experti

• se :Able to effectively manage multiple project deliverable to a successful resolution on time and to br
• ief.Experience in designing and building templates (email etc), landing pages, journeys, managing lists and general platform governance within HubSpot Marketing
• HubExperience in designing and creating reporting dashboards within HubSpot Marketing
• Hub.Proven experience working in a content/digital marketing role within a large and complex organisa
• tionStakeholder engagement and influencing - able to work with cross-functional stakeholders across multiple-time zo
• nes.Experience with Marketing platform govern
• anceComfortable working independently and as part of a t
• eam.Self-starter with a growth mind

set.Educa

e

nce)Important Inform

ation:Depar

GlobalContrac

years)P

band: 6L

Hybrid)No. of op

ings: 1Requ

irements:Please note that candidates must have the pre-existing, legal right to work

in India.Mobility / relocation / visa sponsoring support will not be

provided.
British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at

interview.Closing Date: Monday, 31 July 2025 at 23:59 IST Time/ 19