Marketing Associate

Job Title: Marketing Associate Location: Ghaziabad, Uttar Pradesh (On-site) Job Type: Full-Time Experience: 1–3 years (preferably in EdTech or education industry) Department: Marketing About the Company: We are a leading EdTech company committed to redefining learning experiences through digital innovation and personalized academic solutions. Our mission is to make quality education accessible and impactful for students across India. Role Summary: We are seeking a dynamic and energetic Marketing Associate to join our team in Ghaziabad. The ideal candidate will support both online and offline marketing initiatives, coordinate with academic institutions, organize student-focused campaigns, and contribute to overall brand awareness and lead generation efforts. Key Responsibilities: Plan and execute BTL activities such as campus visits, school/college events, seminars, and tie-ups to promote our courses. Assist in organizing ATL campaigns in collaboration with external vendors and internal content/design teams. Conduct and manage workshops, webinars, and demo sessions for students and parents. Generate leads through local marketing activities and ensure effective follow-up with the counselling/sales teams. Coordinate with academic institutions, coaching centers, and educational hubs to build partnerships. Support digital marketing campaigns, including email marketing, social media promotions, and influencer collaborations. Track campaign performance, prepare reports, and suggest improvements. Maintain accurate lead data and campaign information on CRM tools. Requirements: Degree in Marketing, Business Administration, or a related field. 1–3 years of marketing experience, preferably in the education or EdTech sector. Strong communication and interpersonal skills. Hands-on experience with event coordination, lead generation, and offline marketing. Ability to travel locally within Ghaziabad and nearby regions for marketing events. Familiarity with marketing tools like Canva, Google Forms, Excel, and CRM software is a plus. A go-getter attitude, creativity, and a passion for education and student engagement. What We Offer: Opportunity to work with a fast-growing EdTech brand. Dynamic and collaborative work culture. Scope for professional growth and learning. Competitive salary and performance-based incentives. Show more Show less