Marketing Associate

About BrowserStack

BrowserStack is the world's leading software testing platform powering over two million tests every day across 15 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer. BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

• BrowserStack is Great Place to Work-CertifiedTM 2020-21
• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi
• Ranked in Forbes Cloud 100 in 2021 - for the second time
• Featured in LinkedIn Top Startups India 2018

Role in Nutshell

We are seeking a talented Marketing Strategy Associate to join our team. In this role, you will be responsible for identifying and solving marketing and growth challenges, designing strategic initiatives, and leveraging content as one of the key drivers to achieve business objectives. The ideal candidate is a strong problem-solver with excellent analytical and research skills, a strategic mindset, and the ability to communicate effectively with technical and non-technical audiences.

Key Responsibilities

• Identify marketing challenges, uncover growth opportunities, and design strategic solutions using research, data, and cross-functional collaboration.
• Develop and execute experiments to validate hypotheses, measure impact, and scale winning initiatives.
• Create well-structured content strategies (blogs, guides, landing pages, and campaign assets) aligned with broader business goals.
• Collaborate with designers, developers, marketers, and subject matter experts (SMEs) to deliver impactful marketing campaigns.
• Conduct market, audience, and competitor research to inform decision-making and strengthen strategic plans.
• Simplify complex technical topics to make them accessible for a broader audience.
• Track, measure, and analyze campaign and content performance, and provide actionable recommendations for optimisation.

Desired Skills & Experience

• Minimum of 2–5 years of experience in marketing, strategy, or product-adjacent roles, ideally in B2B SaaS.
• Proven ability to solve complex problems, think strategically, and execute with attention to detail.
• Strong content strategy and creation skills for technical audiences.
• Experience working cross-functionally with product, sales, and marketing teams.
• Strong understanding of SEO, analytics, and content marketing principles.
• Excellent command of written English with strong grammar, structure, and storytelling skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong research, analytical, and organizational skills.