Marketing Associate

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Marketing Associate

The ideal candidate will combine creativity with analytical thinking, have hands-on experience in digital platforms, and demonstrate excellent communication and collaboration skills. This is a fast-paced role that requires both independent work and close teamwork across departments.

Key Responsibilities

1.    Cross-Team Coordination & Liaison

Serve as the primary point of contact between internal teams (creative, digital, and research) and external partners to ensure the seamless execution of marketing initiatives. Facilitate clear communication and workflow across departments.

2.    Digital Campaign Management

Plan, execute, and monitor digital marketing campaigns to enhance brand visibility and engagement. Analyze and optimize campaign performance, providing actionable insights.

3.    Content Creation & Copywriting

Develop and guide the creation of compelling content and marketing copies for digital platforms (social media, website, newsletters, collateral) in both Hindi and English. Ensure that all content aligns with the brand's messaging and strategic objectives.

4.    Market Research & Insights

Conduct market research to identify trends, audience preferences, and competitive insights. Present findings to inform and refine marketing strategies.

5.    Collaboration & Partnerships

Build and maintain relationships with marketing agencies, media partners, and vendors. Coordinate joint campaigns and partnership activities to expand brand reach.

6.    Event Planning & Support

Assist in planning, organizing, and managing events, both online and on-ground.

7.    Daily Marketing Operations

Independently handle scheduling, reporting, administrative tasks, and support promotional activities as required.

Qualifications

●        Bachelor’s degree in Marketing, Communications, Business, or a related field.

●        5+ years of marketing experience in current affairs, news, public policy, or the media industry.

●        Strong bilingual communication skills (Hindi & English).

●        Proven ability to coordinate and collaborate across diverse teams and with external partners.

●        Demonstrated experience in planning, executing, and optimizing digital marketing campaigns.

●        Proficient in digital marketing platforms (social media management tools, analytics, email marketing).

●        Strong analytical, problem-solving, and project management skills.

●        Creative mindset with attention to detail and a passion for innovation and brand building.

●        Ability to manage multiple projects independently and meet deadlines.

Preferred Attributes

●        Experience in public policy, non-profit, or media environments.

●        Familiarity with market research methodologies and tools.

●        Up-to-date knowledge of digital marketing trends and best practices.

●        Adaptability to fast-paced, dynamic work settings.