Marketing Analyst

The

Marketing Analyst

will be responsible for collating, interpreting, and analysing a wide range of marketing data, trends, strategies, and competitive insights to strengthen the efficiency and effectiveness of ongoing marketing initiatives. This role plays a key part in shaping the organisation’s business intelligence capabilities by providing meaningful inputs that support product positioning, campaign performance, and new business opportunities. The analyst will work closely with the marketing and BI teams to ensure that insights are structured, actionable, and aligned with organisational goals.

Roles And Responsibilities

Analyze current marketing activities using relevant performance parameters and provide actionable, data-driven recommendations to the marketing team.Research and analyze internal and external data sources (e.g., global trends, demographics, competitor strategies) to identify business trends and new growth opportunities.Stay updated on market developments, industry research, and best practices, ensuring insights are integrated into marketing strategies.Provide strategic recommendations on leveraging identified opportunities for product expansion and market growth.Contribute to the development of business intelligence by creating experimentation frameworks to enhance marketing targeting and evaluate the incremental impact of campaigns.Collate, consolidate, and interpret data from multiple sources to generate meaningful, actionable insights.Provide inputs to the BI team on relevant data points and recommend new metrics to improve decision-making and data accuracy.Design, test, and evaluate methods for data collection, including surveys, questionnaires, and opinion polls, to strengthen the organisation’s data ecosystem.

Skills And Qualifications Required

Strong analytical skills and a data-driven mindsetExposure to digital marketing (preferred)Excellent problem-solving ability and a proactive attitudeAbility to translate complex data into clear, strategic insights and recommendations