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Marketing Analyst

5 years

8 - 10 Lacs

Gurgaon

Posted:1 day ago| Platform: GlassDoor logo

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Skills Required

marketing analyze data networks crm engagement metrics reports management research power pricing positioning leadership analytics salesforce excel visualize consistency analysis

Work Mode

On-site

Job Type

Full Time

Job Description

  • Collect, organize, and analyze data from various marketing channels including digital campaigns, dealer/distributor networks, exhibitions, and CRM systems.
  • Monitor campaign performance (ROI, lead generation, engagement metrics) and prepare actionable insights.
  • Maintain marketing performance dashboards and reports for management review.
  • Conduct in-depth market research to track industry trends in automotive batteries, solar solutions, and power products.
  • Benchmark against competitors on pricing, product positioning, and promotional strategies.
  • Evaluate dealer/distributor performance through marketing data and sales trends.
  • Provide recommendations for improving territory coverage, lead conversion, and channel marketing ROI.
  • Work closely with the sales, product, and digital marketing teams to align strategies.
  • Present reports and insights to senior leadership in a clear and actionable format.
  • Use Google Analytics, CRM platforms (Zoho/Salesforce), and Excel/Power BI to compile and visualize marketing data.
  • Ensure accuracy and consistency of marketing and customer databases.

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Experience:

  • 5G: 5 years (Preferred)
  • Market research: 1 year (Preferred)
  • Advanced Excel: 2 years (Preferred)
  • Market analysis: 4 years (Preferred)

Language:

  • English (Preferred)

Location:

  • Gurgaon, Haryana (Preferred)

Work Location: In person

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