Market Research Analyst

Market Research Analyst

Company:

About Fission Infotech

Fission Infotech is a fast-growing B2B technology solutions company delivering high-value digital services and IT solutions to clients globally. We are expanding our strategic and research capabilities, and we are looking for a highly analytical Market Research Analyst who can help identify market opportunities, competitor insights, and ideal customer profiles (ICPs) across international markets.

Role Overview

Market Research Analyst

Excel

Key Responsibilities

• Conduct comprehensive

  B2B market research

  across global industries relevant to Fission Infotechs service offerings.
• Analyze market trends, customer needs, growth opportunities, and competitive landscapes.
• Develop and refine

  Ideal Customer Profiles (ICPs)

  based on market data, company goals, client behavior, and revenue patterns.
• Work closely with marketing and sales teams to identify high-potential target segments and decision-makers.
• Create, maintain, and analyze

  Excel-based research sheets

  , dashboards, and databases.
• Build and publish

  Power BI dashboards

  to visualize research insights, performance trends, and actionable recommendations.
• Conduct competitor benchmarking services, pricing, positioning, marketing activities, and ICP strategies.
• Evaluate customer feedback, industry reports, and data sets to identify patterns and insights.
• Prepare structured research reports, presentations, and summaries for leadership.
• Support campaign planning, GTM strategies, and product/service positioning with data-backed insights.
• Identify new market opportunities, potential industry verticals, and untapped customer segments.

Required Skills & Qualifications

• 24 years of experience as a

  Market Research Analyst

  , Business Analyst, or similar research-driven role.
• Strong understanding of

  B2B business models

  , especially in IT services, SaaS, or consulting domains.
• Proven expertise in

  Excel

  (Advanced formulas, pivot tables, data cleaning, modelling).
• Hands-on experience with

  Power BI

  for dashboarding, data visualization, and reporting.
• Ability to identify and build

  Ideal Customer Profiles (ICPs)

  using quantitative and qualitative research.
• Familiarity with tools such as LinkedIn Sales Navigator, Apollo, Crunchbase, SimilarWeb, or other research platforms (preferred).
• Strong analytical, critical thinking, and problem-solving abilities.
• Excellent communication skills ability to convert complex data into simple insights.
• Experience in preparing market intelligence reports and executive-level presentations.
• High attention to detail, accuracy, and data quality.

Good to Have

• Experience working in IT services, B2B SaaS, or technology consulting.
• Knowledge of Power Query, SQL, or Google Analytics (bonus).
• Understanding of GTM strategies, segmentation models, and buyer personas.
• Exposure to international B2B markets (US, UK, Middle East, APAC).

Why Join Fission Infotech?

• Opportunity to work directly with leadership teams on strategy and market planning.
• Fast-paced, learning-driven environment.
• Exposure to global B2B markets.
• Freedom to experiment, research deeply, and build insights that influence the company’s growth direction.