Market Research Analyst

0 - 2 years

1 - 4 Lacs

Posted:14 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
Responsibilities:
  • Collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations.
  • Understand business objectives and design surveys to discover prospective customers preferences.
  • Compile and analyze statistical data using modern and traditional methods to collect it.
  • Perform a valid and reliable market research SWOT analysis.
  • Interpret data, formulate reports and make recommendations.
  • Use online market research and catalog findings in databases.
  • Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales, and methods of operation.
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
  • Remain fully informed on market trends, other parties research and implement best practices.
Key Skills:
  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office
  • Search engines, web analytics, and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
  • Working knowledge of data warehousing, modeling, and mining
  • Strong analytical and critical thinking
  • BS degree in Statistics, Marketing, or related field.

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