About Xley by EarnKaro
Xley is EarnKaro’s next-generation creator platform, designed to empower content creators to monetize their influence effectively and authentically. Backed by the credibility of the CashKaro Group and its success with EarnKaro, Xley aims to bridge the gap between brands and creators through innovative campaigns, transparent monetization tools, and long-term partnerships. Our vision is to build a scalable ecosystem that makes affiliate commerce seamless for thousands of Instagram-first influencers in India.
Role Overview
We are looking for a sharp, entrepreneurial, and experienced Creator Growth Manager to own the end-to-end growth and execution of Xley’s influencer ecosystem. The selected candidate will be accountable for influencer onboarding, campaign operations, relationship management, and creator retention.
You must bring hands-on experience in influencer marketing, particularly on the delivery/operations side from agencies or platforms like Wishlink, Lehlah, One Impression, etc. This is a high-ownership role with direct accountability for scaling creator partnerships and driving performance.
Key Responsibilities
Influencer Acquisition & GTM Strategy
Design and lead the go-to-market strategy to onboard relevant Instagram influencers.
Develop scalable onboarding funnels including barter campaigns, affiliate programs, and creator outreach.
Utilize your creator network and industry experience to drive early momentum.
Campaign Management & Creator Ops
End-to-end management of creator campaigns — from briefing and onboarding to delivery and post-campaign tracking.
Ensure seamless execution of barter and performance-based campaigns with operational excellence.
Track key campaign metrics, address blockers, and ensure delivery excellence.
Creator Relationship Management
Build long-term relationships with influencers and become their trusted partner.
Collect structured feedback and share insights with product and marketing teams to refine the creator experience.
Actively manage retention, engagement, and repeat participation of top-performing creators.
Ownership & Team Building
Act as the owner of creator growth — fully accountable for goals, processes, and campaign performance.
Create SOPs, documentation, and knowledge bases as processes evolve.
Contribute to hiring and mentoring as the creator growth team scales.
What We’re Looking For
Minimum 4 years of experience in influencer marketing or creator operations at platforms or agencies.
Strong understanding of creator tools, platforms (like Wishlink), and the Instagram creator landscape.
Existing relationships or proven ability to build networks with Instagram creators.
Excellent communication and negotiation skills — comfortable closing collaborations and resolving escalations.
Proven ability to manage complex campaign operations and juggle multiple priorities.
Creative thinking and problem-solving mindset with a bias for action.
Strong leadership potential — experience in or appetite for managing a team.
Why Join Us?
High-ownership role with direct impact on one of EarnKaro’s fastest-scaling initiatives.
Opportunity to shape and grow a new-age creator product from ground up.
Work closely with senior leadership and cross-functional stakeholders.
Dynamic, fast-paced environment that rewards hustle, creativity, and execution.
Backed by EarnKaro & CashKaro’s successful affiliate and influencer ecosystem.
