Manager - Social Media

Location: Bangalore

About the Team

The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.

About the Role

This role is a dynamic opportunity to lead and grow the brand’s social media presence and influencer ecosystem. It combines creative storytelling with data-driven strategy to enhance brand visibility, engagement, and community building. With a focus on impactful content and authentic influencer collaborations, the role plays a key part in shaping the brand’s digital identity and connecting meaningfully with audiences.

What We Expect From You

• Scale the brand’s social media channels by

  crafting

  and

  ideating

  strategies to boost

  brand visibility, engagement, and reach

  .
• Ideate and script

  engaging content

  that aligns with the brand’s voice and appeals to the

  target audience.

• Participate in video

  content creation, bringing authenticity

  and

  personality

  to the brand's social media presence.
• Plan and launch social media campaigns that drive

  marketing objectives,

  including

  product promotions

  and

  brand storytelling.

• Analyse

  and

  track the performance

  of social media campaigns, using metrics to drive insights and improvements, and apply learnings to optimise future strategies.
• Collaborate with

  content, design, and marketing

  teams to ensure a unified brand message across all channels.

• Identify, engage, and manage

  relationships with influencers to amplify the brand's message and reach.
• Work with influencer agencies to create and manage campaigns that align with

  brand goals

  and

  resonate with audiences.

• Create detailed briefs for influencers, ensuring

  content consistency

  and

  quality.

Must Haves

• 6-7

  years of relevant experience in

  social media management

  and

  influencer marketing.

• Proven track record of

  scaling social media

  channels successfully in previous roles.
• Proven ability to

  ideate, script, and produce

  engaging social media content, including video.
• Experience in

  identifying, engaging

  , and

  managing relationships

  with

  influencers

  and

  influencer agencies.

• Innovative

  and

  creative

  approach to

  content creation

  and

  campaign management.

Inside Navi

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first approach.

Sachin Bansal & Ankit Agarwal

Our Culture

The Navi DNA

Ambition. Perseverance. Self-awareness. Ownership. Integrity.

We’re looking for people who dream big when it comes to innovation. At Navi, you’ll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions. If you’re driven to deliver real value to customers, no matter the challenge, this is the place for you.

We chase excellence by uplifting each other—and that starts with every one of us.

Why You'll Thrive at Navi

At Navi, it’s about how you think, build, and grow. You’ll thrive here if:

• You’re impact-driven :

  You take ownership, build boldly, and care about making a real difference.

• You strive for excellence :

  Good isn’t good enough. You bring focus, precision, and a passion for quality.

• You embrace change :

  You adapt quickly, move fast, and always put the customer first.