Manager - Social Media Marketing

Location: Bangalore

About the Tea

mThe Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty

.About the Ro

leThis role is a dynamic opportunity to lead and grow the brand’s social media presence and influencer ecosystem. It combines creative storytelling with data-driven strategy to enhance brand visibility, engagement, and community building. With a focus on impactful content and authentic influencer collaborations, the role plays a key part in shaping the brand’s digital identity and connecting meaningfully with audience

s.What We Expect From

• YouScale the brand’s social media channels

  by craft

  ing a

  nd ideat

  ing strategies to bo

  ost brand visibility, engagement, and re

  a
• ch.Ideate and scr

  ipt engaging cont

  ent that aligns with the brand’s voice and appeals to

  the target audien

• ce.Participate in vid

  eo content creation, bringing authentic

  ity

  and personali

  ty to the brand's social media presen
• ce.Plan and launch social media campaigns that dri

  ve marketing objective

  s, includ

  ing product promotio

  ns

  and brand storytelli

• ng.Analy

  se a

  nd track the performan

  ce of social media campaigns, using metrics to drive insights and improvements, and apply learnings to optimise future strategi
• es.Collaborate w

  ith content, design, and market

  ing teams to ensure a unified brand message across all channe

• ls.Identify, engage, and mana

  ge relationships with influencers to amplify the brand's message and rea
• ch.Work with influencer agencies to create and manage campaigns that align wi

  th brand go

  als a

  nd resonate with audienc

• es.Create detailed briefs for influencers, ensur

  ing content consisten

  cy

  and quali

ty.Must H

• aves

  6-7 years of relevant experience

  in social media manage

  ment

  and influencer market

• ing.Proven track recor

  d of scaling social m

  edia channels successfully in previous ro
• les.Proven abilit

  y to ideate, script, and pro

  duce engaging social media content, including vi
• deo.Experienc

  e in identifying, enga

  ging,

  and managing relations

  hips w

  ith influenc

  ers

  and influencer agenc

• ies.Innovat

  ive

  and crea

  tive approac

  h to content crea

  tion

  and campaign managem

ent.Inside

NaviWe are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first appr

ed by Sachin Bansal & Ankit A

arted!Our

CultureAt Navi, we’re a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you’re shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a diff

erence.We’re guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.com/our-values to see what drives us eve

ry day.If this feels like you, Navi is the place to grow, thrive and make a real