Manager-Performance Marketing

About Us:

Founded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training to individuals and businesses worldwide. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners globally. The programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearn’s role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or business goals.

Job Description: Responsibilities:

● Plan and execute comprehensive paid digital marketing strategies, leveraging Google Search, Bing Search, Google Analytics, YouTube Ads, Google Discovery Ads, and Demand Gen campaigns.

● Measure and analyze the performance of all digital marketing campaigns, and evaluate them against pre-defined goals, focusing on ROI and KPIs.

● Identify key trends and insights from the data, and utilize these insights to optimize spending and overall campaign performance.

● Brainstorm innovative and sustainable growth strategies to ensure the continuous evolution of digital marketing initiatives.

● Strategize, implement, and assess experiments and conversion tests to improve campaign effectiveness and efficiency.

● Collaborate closely with internal teams to develop and enhance ad copies and landing pages, as well as to optimize the user experience throughout the customer journey.

● Coordinate with the content and design team to create compelling ad assets.

● Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.

● Foster collaborations with Google Partners to drive business growth and expansion.

● Implement and monitor conversion points, and optimize user funnels for maximum conversion rates.

● Evaluate emerging technologies and provide insights and recommendations for their adoption where appropriate.

Requirements and Skills:

● A minimum of 3-5 years of experience in digital marketing is required.

● Demonstrable experience in setting up and optimizing Google Ads, Bing Ads, and social media campaigns.

● Highly creative with a proven ability to identify target audiences and design digital campaigns for effective lead generation.

● Experience in conducting A/B and multivariate experiments to enhance campaign performance.

● Strong analytical skills and a data-driven approach to decision-making.

● Profound knowledge of analytics tools such as Keyword Planner, Performance Planner, Google Analytics 4 (GA4), Google Tag Manager.

● Familiarity with Google Ads Editor, Bing Editor, Tableau, and Salesforce is preferred.

● Proficiency in using MS Office Suite, particularly Excel and PowerPoint.

● Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.

● Experience in optimizing landing pages and user funnels to drive higher conversion rate