Manager-Performance Marketing

3 - 7 years

0 Lacs

Posted:4 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

You will be joining GenY Medium, a national, independent digital marketing agency specializing in performance marketing & digital-creative solutions for enterprise brands and post-Series A startups. Our team of over 100 professionals has successfully secured digital mandates from numerous iconic national and MNC brands. As a Performance Marketing Manager at GenY Medium, you will be responsible for developing and implementing innovative digital campaigns with a focus on the real estate sector. Your role demands a data-driven approach to drive customer acquisition and retention through performance-driven strategies. Key responsibilities include creating and executing digital media recommendations, managing media plans, analyzing campaign performance, collaborating with cross-functional teams, and designing analytics tracking specifications. You will stay abreast of Real Estate industry trends, competitor strategies, and best practices to ensure our marketing efforts remain effective and competitive. To excel in this role, you must showcase strong leadership skills, analytical prowess, and a deep understanding of digital media concepts. Proficiency in SEM, SEO, Display, Analytics, and Microsoft Office Suite is essential. Experience with advertising pixels like AdWords and Google Analytics, along with the ability to generate insightful reports using data sources, is highly valued. The ideal candidate will hold a Bachelor's Degree in Technology, Information Technology, Marketing, Business, or a related field, coupled with at least 3 to 4 years of experience in digital marketing, preferably within the real estate industry. Previous experience in an agency setup and certifications in Google Ads or other relevant digital marketing certifications will be advantageous. If you are a proactive and results-oriented individual with a passion for digital marketing, we invite you to apply for this exciting opportunity to drive impactful performance marketing campaigns at GenY Medium.,

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