Manager Marketing

Razorpay

0 years

0 Lacs

bengaluru karnataka india

Posted:8 hours ago| Platform:

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Skills Required

marketing ai technology efficiency shipping drive content design code scoring outreach experimentation test scaling stack chat personalization scoping testing engineering

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview

hands-on AI Marketing Technology Manager

marketing, growth, content, design and product teams

Roles and Responsibilities

AI-Powered Campaign Automation:
Design and deploy AI-driven workflows for
lead scoring, churn detection, personalized outreach, creative generation
, and more.
Rapid Experimentation & MVP Shipping:
Ideate and launch
growth experiments
using AI — from concept to live test — with fast iterations.
Marketing’s AI Operator:
Act as the
core AI operator for marketing teams
, translating business problems into practical AI solutions.
Scaling Existing Systems:
Take over existing
AI automations and workflows
, optimize, and scale them across
marketing channels
.
MarTech Stack Expansion:
Continuously
evaluate and integrate AI-first tools
(LLMs, voice/chat AI, personalization engines) into the
marketing technology stack
.
Outcome-Focused Delivery:
Align every AI initiative with
clear marketing KPIs
— lead volume, conversion uplift, CAC reduction, TAT improvement.
Autonomous End-to-End Execution:

Own the entire lifecycle
— scoping, building, testing, deploying — without reliance on engineering teams.
Internal AI Enablement:
Create
internal playbooks, trainings, and reusable templates
so marketing teams can operate with greater autonomy using AI.

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