Manager - Marketing Analytics

Job Purpose

• Evaluate and validate

  the quality, accuracy, and relevance of data and analytics outputs, ensuring alignment with industry standards and best practices

• Stay current

  with emerging trends in data and analytics, leveraging innovations to enhance team capabilities and performance

• Lead and mentor

  a team of data analysts and engineers, fostering a culture of learning, innovation, and cross-functional collaboration

Key Accountabilities

Tag Management & Analytics Implementation

• Own channel-wise mapping and click-to-visit accuracy
• Implement best practices in tag management across platforms
• Lead Adobe Analytics setup, including dimensions, metrics, and channel rules

Conversion Optimization & Personalization

• Drive A/B testing and landing page optimization
• Co-own traffic-to-lead conversion with the Product team
• Implement personalization strategies to boost engagement

Attribution & Dashboard Automation

• Align data across GA, CRM, Meta, DBM into unified insights
• Automate dashboards for real-time decision-making
• Resolve data discrepancies across platforms and sources

Channel Mix & Audience Strategy

• Optimize media spend across digital channels
• Build audience-first marketing strategies
• Transition from campaign-based to data-driven targeting

Advanced Analytics & Modeling

• Apply machine learning and predictive modeling for business insights
• Use statistical techniques to solve complex problems
• Ensure data quality and relevance across analytics outputs

Technical Competencies

• Proficient in

  SQL, Python, R

  for data manipulation and modeling
• Skilled in

  Tableau and Power BI

  for dashboarding and visualization
• Experience with

  Adobe Experience Cloud

  and API integrations (REST, SOAP, OAuth)

Skills & Qualities Required

• Strong analytical mindset with expertise in data tools and techniques
• Clear communicator, capable of translating complex insights for diverse stakeholders
• Highly organized, with a passion for staying ahead of trends in analytics and e-commerce