Manager

EXL

5 - 9 years

0 Lacs

gurgaon haryana india

Posted:1 day ago| Platform:

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Skills Required

marketing analytics coding python sql databricks power sas drive model strategies clustering portfolio pricing segmentation flow data lending extraction statistics communication management

Work Mode

On-site

Job Type

Full Time

Job Description

5-9 years of experience in marketing analytics in BFSI (preferably in Credit cards)
Tools & Coding Skills – Well-versed in analytical tools - Python, SQL, Databricks Power BI - Must Have, SAS - Good to have
Business Requirement –
Experience in leveraging analytics to drive insights for optimizing/developing marketing model/strategies – propensity to respond, Clustering, look-alike models, affinity/likelihood models – cross-sell, Up-sell.
Hands on in managing the Credit card portfolio including spends, share and size of wallet, attrition, activation, Credit limit increase (CLI).
Knowledge of customer profitability , pricing models and segmentation techniques
End-to-end understanding of flow of data/information on the marketing analytics for retail banking .Ability/(have worked on) to understand the key KPIs/metrices of marketing analytics across lending lifecycle. Experience in data driven solutions.
Data extraction and manipulation skills and understanding of data issues to prepare and validate analysis.
Working knowledge of statistics –descriptive , predictive, and prescriptive.
Communication skills – Should be able to explain technical concepts, implications to varied audiences and translating business objectives into analyses with project management experience

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