Manager - D2C

Experience: 5–8 years in D2C / E-commerce / FMCG

Key Roles & Responsibilities:

1. Sales and P&L Ownership

• Own the sales targets and P&L of select company-owned D2C websites.
• Drive top-line revenue while managing costs, customer acquisition, and retention metrics.
• Implement pricing, promotions, and profitability strategies to achieve business goals.

2. Website Management, Platform Optimization & User Experience

• Oversee daily operations of the D2C websites. The candidate should be well-versed with Shopify and other E-com platforms.
• Ensure the website is up-to-date, mobile-optimized, fast, and user-friendly.
• Lead efforts on conversion rate optimization (CRO) and platform enhancements.

3. Digital Marketing & Traffic Generation

• Own responsibility for Influencer Marketing, Performance Marketing and other social media tools
• Collaborate with internal/external teams to run performance marketing campaigns across Meta, Google, affiliates, and influencers.
• Plan and execute on-site campaigns, product launches, and category growth promotions.
• Monitor and improve CAC, ROAS, and funnel performance.

4. Customer Retention & Engagement

• Drive customer retention through email, WhatsApp, and loyalty programs.
• Launch new initiatives to acquire and retain customers
• Improve customer experience through feedback loops and post-purchase journeys.

5. Order Fulfillment & Coordination

• Coordinate with supply chain and warehousing teams to ensure accurate inventory, smooth order processing, and timely delivery.
• Monitor fulfillment SLAs, returns, refunds, and escalations.
• Maintain alignment between tech, ops, and customer care for seamless backend operations.

6. Data & Analytics

• Track key D2C metrics: traffic, conversion rate, AOV, LTV, CAC, repeat rate, etc.
• Use appropriate tools to derive actionable insights.
• Report weekly/monthly business performance with key takeaways and improvement areas.

7. Cross-functional Collaboration

• Work closely with product, brand, content, finance, operations, and customer support teams.
• Ensure all D2C initiatives are aligned with broader marketing and business goals.
• Act as the D2C business owner in strategic discussions and planning.

8. Influencer Marketing

Qualifications:

• Graduate/Postgraduate in Business, Marketing, E-commerce, or related field.
• 5–8 years of experience in D2C E-commerce; baby care, personal care, or FMCG experience is a plus.
• Strong knowledge of D2C platforms (Shopify and others), GA4, Meta Ads, CRM tools, email marketing platforms.
• Data-driven mindset with an understanding of e-commerce KPIs.
• Excellent project management and communication skills.

Contact - Tashisingh519@gmail.com

Thanks

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus
• Quarterly bonus

Application Question(s):

• Degree In Marketing / E Commerce
• Required immediate Joiner

Experience:

• Sales and P&L Ownership: 5 years (Preferred)
• Website Management: 5 years (Preferred)
• Digital Marketing & Traffic Generation: 5 years (Preferred)
• Customer Retention & Engagement: 5 years (Preferred)
• Order Fulfillment & Coordination: 5 years (Preferred)
• AOV, LTV, CAC: 5 years (Preferred)
• Influencer Marketing: 5 years (Preferred)

Language:

• English (Preferred)

Work Location: In person