BTL Marketing

We are seeking a dynamic and result-oriented Assistant Manager – BTL Marketing to drive business growth through corporate partnerships, strategic alliances, and targeted below-the-line (BTL) marketing initiatives. This is a multi-dimensional role that requires corporate sales skills, relationship-building skills, and BTL marketing execution skills.

Key Responsibilities:

1. BTL Marketing & Event Management

• Execute brand visibility and BTL campaigns at top Baby care Stores.
• Organize and manage Offline events (once every quarter) to increase brand visibility and drive consumer engagement.

2. Alliances and Partnerships

• Identify and onboard strategic partners such as maternity hospitals, baby wellness brands, parenting platforms, top paediatric clinics, etc.
• Forge alliances that lead to co-branded campaigns, sampling opportunities, cross-promotions, bundle offerings etc.
• Negotiate and finalize partnership terms aligned with brand goals and ROI.

Skills & Qualifications:

• 5–8 years of experience in BTL marketing/ partnerships
• Strong communication, negotiation, and relationship-building skills.
• Entrepreneurial mindset with a hands-on approach.
• Ability to manage multiple stakeholders and projects simultaneously.
• Comfortable working in a high-growth, fast-paced environment.
• Experience in the baby care / FMCG / healthcare / wellness sector is a strong advantage.
• MBA or equivalent degree in Marketing/Sales preferred.

Why Join Us?

• Be part of a growing and purpose-driven baby care brand.
• Work in a collaborative and innovation-focused culture.
• Opportunity to build strategic verticals from the ground up.
• Competitive compensation and growth opportunities.

Contact - [email protected]

Thanks

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus
• Quarterly bonus
• Yearly bonus

Application Question(s):

• Need Immediate Joiner / 15 Days Notice

Experience:

• BTL Marketing: 3 years (Preferred)
• Negotiation: 3 years (Preferred)
• Relationship management: 3 years (Preferred)
• Entrepreneurial mindset: 3 years (Preferred)
• Baby care / FMCG / Healthcare / Wellness sector: 3 years (Preferred)

Language:

• English (Preferred)

Work Location: On the road